From the first ad someone sees to a signed contract — here's the exact system, step by step.
The same system above, as a quick 6-step recap.
Exactly what a homeowner sees. We run ads on both Meta (Facebook & Instagram) and Google — each one catches them at a different moment. Pro and Scale clients get Facebook and Instagram together automatically.
↑ This is what stops the scroll. Targeted to homeowners 30–65 in a 15-mile radius.
↑ Appears the moment someone searches. High intent — they already want a roofer.
This form pops up right inside Facebook — Meta pre-fills their name and phone for them. One tap and it's submitted.
Limited spots available in Smyrna this month. Fill out below and we'll call to schedule.
The second the lead submits, everything fires on its own — an alert goes to you, and two messages go to the lead. Nobody has to lift a finger.
Simple and respectful — 3 touches over 5 days. Enough to stay on their radar without feeling pushy. Most leads close somewhere in this window.
On Pro and Scale, this ties directly into the Google Ads booster strategy — more reviews raises Google Ads quality score and local ranking, which lowers cost-per-lead on every campaign running underneath it. The email pays for itself by making the ads cheaper.
This funnel is a visual walkthrough of how the system works — the numbers are just for illustration, not a promise of results.